2010 Metro Manila Film Festival

The 36th Metro Manila Film Festival-Philippines (MMFF) is the annual film festival in Manila that was held from December 25, 2010 until January 7, 2011. The Awards Night (known as "Gabi ng Parangal") was held on December 26, 2010. During the festival, no foreign films are shown in Philippine theaters in order to showcase locally produced films.

Contents

Changes from previous years

The November 28, 2010 Entertainment Column in Manila Bulletin by Crispina Martinez-Belen, announced changes for the 2010 film festival:

The commercial viability criterion (box-office performance of the entries) was removed. As of 2010, the criteria for the selection of Best Picture(s) are: artistry; creativity and technical excellence; innovation; and thematic value. Entries are also judged for global appeal (70 percent) and Filipino cultural and/or historical value (30 percent).

Another change in the 2010 festival format was a tribute to independent films with the screening of five indie films during the week preceding the festival. These films were: Senior Year by Jerrold Tarog; Nasaan si Hefte by Jonnah Lim; Presa by Adolf Alix, Jr., Slow Fade by Rommel Sales; and Rindido by Noriel Jarito.

The established board of jurors was expanded to include housewives, drivers, students, teachers, etc.

The festival logo was also changed to feature a map of the Metropolis of Manila, based on the old seal of the Metropolitan Manila Development Authority with seventeen stars on it symbolizing the 17 cities and municipality of Metro Manila. The logo for the first 35 festivals featured a torch.

Official entries

These were the 8 mainstream films in the film festival.

Title Starring Studio Director Genre
Ang Tanging Ina Mo (Last na 'To!) Ai-Ai delas Alas, Eugene Domingo, Marvin Agustin, Carlo Aquino, Shaina Magdayao, Nikki Valdez, Mark Acueza, Yuuki Kadooka, Tonton Gutierrez, Jestoni Alarcon, Dennis Padilla, Serena Dalrymple, Jiro Manio, Alwyn Uytingco, Xyriel Manabat, Empoy Marquez, John Avila, Rafael Rosell IV, Ricci Chan, Andoy Ranay and Cherry Pie Picache Star Cinema Wenn V. Deramas Dramedy
Dalaw Kris Aquino, Diether Ocampo, Alessandra de Rossi, Karylle, Empress Schuck, Gina Pareño, Ina Feleo, Susan Africa and Maliksi Morales CineMedia & Star Cinema Dondon S. Santos Suspense, Thriller
Father Jejemon Dolphy, Maja Salvador, Ejay Falcon, Efren Reyes, Vandolph, Jeffrey Quizon RVQ Productions Inc. Frank Grey Jr. Dramedy
Rosario Jennylyn Mercado, Dennis Trillo, Yul Servo, Sid Lucero, Isabel Oli, Phillip Salvador, Tonton Gutierrez, Eula Valdez, Liza Lorena & Dolphy Cinemabuhay & Studio5 Albert Martinez Drama
RPG: Metanoia Aga Muhlach, Eugene Domingo, Vhong Navarro, Mika Dela Cruz & Zaijian Jaranilla AmbientMedia & Star Cinema Luis C. Suarez Comedy, Fantasy, Adventure
Shake, Rattle & Roll XII Carla Abellana, Rayver Cruz, Andi Eigenmann, John Lapus, Sid Lucero & Shaina Magdayao Regal Entertainment Inc. & Regal Multimedia Inc. Zoren Legaspi, Jerrold Tarog & Topel Lee Horror
Si Agimat at Si Enteng Kabisote Vic Sotto, Bong Revilla, Gwen Zamora, Sam Pinto, Jose Manalo, Wally Bayola, Shalala & Jillian Ward GMA Films, APT Entertainment, OctoArts Films, M-Zet TV Productions & Imus Productions Tony Y. Reyes & Rico Gutierrez Action, Fantasy, Comedy, Adventure
Super Inday and the Golden Bibe Marian Rivera, Jake Cuenca , Pokwang, Elijah Alejo, Jestoni Alarcon, Mylene Dizon, John Lapus & Cherry Pie Picache Regal Entertainment Inc. GMA Films & Regal Multimedia Inc. Michael Tuviera Fantasy, Comedy

Indie films

For the first time in the 36 editions of the Metro Manila Film Festival, it paid tribute the independent filmmakers in the country by featuring five Indie films in addition to the eight mainstream movie entries in the MMFF. These films were exhibited from December 16 to 20:

Reaction

Movies December 25 December 26 December 27 December 28 December 25-28 total Total Gross
Ang Tanging Ina Mo (Last na 'To!) P20 million P18 million P16.5 million P13.6 million P67.9 million P188 million
Dalaw P12.5 million P11 million P9.3 million P7.5 million P40.6 million P125 million
Father Jejemon P1.4 million P1.2 million P0.8 million P0.6 million P3.8 million P13 million
Rosario P3.2 million P2.5 million P2.1 million P1.4 million P9 million P16 million
RPG: Metanoia P5.1 million P4.8 million P3.5 million P1.9 million P15.3 million P19 million
Shake, Rattle & Roll XII P11.8 million P8.1 million P5.6 million P3.6 million P29.1 million P50 million
Si Agimat at si Enteng Kabisote P31 million P27 million P18 million P12 million P87 million P175 million
Super Inday and the Golden Bibe P4.7 million P3.2 million P2.2 million P0.9 million P10.9 million P18 million

Note: The MMFF registered P89.7 million in sales on its opening day.

Total – P577 million, a 28% increase from 2009 Metro Manila Film Festival's total earnings of P437 million.[1]

Sources: [2][3]

Awards

The "Gabi ng Parangal/Awards Night" was held on December 26, 2010 at the Meralco Theater and it was shown for the first time on GMA. Due to its obligation to show the wedding of Ogie Alcasid and Regine Velasquez, the telecast was shown later that night on a delayed basis:

References