The 36th Metro Manila Film Festival-Philippines (MMFF) is the annual film festival in Manila that was held from December 25, 2010 until January 7, 2011. The Awards Night (known as "Gabi ng Parangal") was held on December 26, 2010. During the festival, no foreign films are shown in Philippine theaters in order to showcase locally produced films.
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The November 28, 2010 Entertainment Column in Manila Bulletin by Crispina Martinez-Belen, announced changes for the 2010 film festival:
The commercial viability criterion (box-office performance of the entries) was removed. As of 2010, the criteria for the selection of Best Picture(s) are: artistry; creativity and technical excellence; innovation; and thematic value. Entries are also judged for global appeal (70 percent) and Filipino cultural and/or historical value (30 percent).
Another change in the 2010 festival format was a tribute to independent films with the screening of five indie films during the week preceding the festival. These films were: Senior Year by Jerrold Tarog; Nasaan si Hefte by Jonnah Lim; Presa by Adolf Alix, Jr., Slow Fade by Rommel Sales; and Rindido by Noriel Jarito.
The established board of jurors was expanded to include housewives, drivers, students, teachers, etc.
The festival logo was also changed to feature a map of the Metropolis of Manila, based on the old seal of the Metropolitan Manila Development Authority with seventeen stars on it symbolizing the 17 cities and municipality of Metro Manila. The logo for the first 35 festivals featured a torch.
These were the 8 mainstream films in the film festival.
For the first time in the 36 editions of the Metro Manila Film Festival, it paid tribute the independent filmmakers in the country by featuring five Indie films in addition to the eight mainstream movie entries in the MMFF. These films were exhibited from December 16 to 20:
Movies | December 25 | December 26 | December 27 | December 28 | December 25-28 total | Total Gross |
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Ang Tanging Ina Mo (Last na 'To!) | P20 million | P18 million | P16.5 million | P13.6 million | P67.9 million | P188 million |
Dalaw | P12.5 million | P11 million | P9.3 million | P7.5 million | P40.6 million | P125 million |
Father Jejemon | P1.4 million | P1.2 million | P0.8 million | P0.6 million | P3.8 million | P13 million |
Rosario | P3.2 million | P2.5 million | P2.1 million | P1.4 million | P9 million | P16 million |
RPG: Metanoia | P5.1 million | P4.8 million | P3.5 million | P1.9 million | P15.3 million | P19 million |
Shake, Rattle & Roll XII | P11.8 million | P8.1 million | P5.6 million | P3.6 million | P29.1 million | P50 million |
Si Agimat at si Enteng Kabisote | P31 million | P27 million | P18 million | P12 million | P87 million | P175 million |
Super Inday and the Golden Bibe | P4.7 million | P3.2 million | P2.2 million | P0.9 million | P10.9 million | P18 million |
Note: The MMFF registered P89.7 million in sales on its opening day.
Total – P577 million, a 28% increase from 2009 Metro Manila Film Festival's total earnings of P437 million.[1]
The "Gabi ng Parangal/Awards Night" was held on December 26, 2010 at the Meralco Theater and it was shown for the first time on GMA. Due to its obligation to show the wedding of Ogie Alcasid and Regine Velasquez, the telecast was shown later that night on a delayed basis:
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